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63% of Households with Security System Own an Additional Smart Home Device
Parks Associates recently released data that shows a strong connection between home security ownership and smart home device ownership. More than 25% of US broadband households own a smart home device. Further, 63% of households that own a security system also own a...
Provider Opportunities in Consumer IoT
ABI Research UnTelco for Consumer IoT: Telco Opportunities and Market Activities report suggests that there are significant opportunities to be had by Mobile Services Providers (MSPs) in consumer IoT. ABI forecasts that the MSPs consumer IoT market will be worth $6.6...
Top Uses for Smart Speaker Voice Assistants
According to Parks Associates State of the Market: Smart Home and Connected Entertainment, 28% of US broadband smart speaker owners use voice assist to control a smart home device. On the other hand, only 12% currently use their smart speaker to control an...
Millennials Spend More on Fast-Moving Consumer Goods
Millennials are flexing their buying power, spending more on fast-moving consumer goods (FMCG) per trip than any other generation according to recent research conducted by The Nielsen Company.FMCG are defined as products that are sold quickly and at a relatively low...
Smartphone Shipments Expected to Grow in 2019 After Declining in 2018
Emerging markets, the potential of 5G, and new products are driving growth in smartphone shipments in 2019.A new report from the International Data Corporation (IDC) showed an expected decline of 3% in worldwide smartphone shipments in 2018. While shipments drop from...
Update on Cord Cutters, Cord Shavers, and Cord Nevers
According to recent research from Parks Associates, 13% of US broadband households are cord cutters, 7% are cord shavers and 4% are cord nevers. The availability of personalized online services, OTT offerings and original content are among the new ways companies are...
One in Four US Broadband Households Don’t Have Traditional Video Service
In the third quarter of 2018, the number of homes served by Telcos and Cable companies without pay TV grew by 1.2 million. Kagan research group reported this to be the largest increase in broadband-only homes ever.Additionally, Kagan found that 23% of wireline...
US Broadband Households Watch Internet Video Five Hours per Week on TV
Research from Parks Associates shows that US broadband households are watching an average of five hours of Internet video on their TVs each week. This is the second largest method of video consumption following broadcast TV.Marketing Director at Verizon Digital Media...
Two Thirds of Rural Areas have Access to 25 Mbps Broadband
USTelecom set out to measure the broadband gap between rural and urban areas. While the gap is narrowing, USTelecom found that as of mid-2017, only 65% of rural areas have 25 Mbps Internet speeds compared to the 98% of non-rural areas.The rural broadband gap widens as...
Over 80% of Smart TVs are Connected to the Internet
New research from Parks Associates shows a steady increase of consumers who are connecting their smart technology to the Internet. In 2018, 83% of smart TV owners connected their device to the Internet. Additionally, 40% of US broadband households now own a streaming...
