TV/Video News & Trends
TV/Video News & Trends
Two Thirds of Rural Areas have Access to 25 Mbps Broadband
USTelecom set out to measure the broadband gap between rural and urban areas. While the gap is narrowing, USTelecom found that as of mid-2017, only 65% of rural areas have 25 Mbps Internet speeds compared to the 98% of non-rural areas.The rural broadband gap widens as...
Over 80% of Smart TVs are Connected to the Internet
New research from Parks Associates shows a steady increase of consumers who are connecting their smart technology to the Internet. In 2018, 83% of smart TV owners connected their device to the Internet. Additionally, 40% of US broadband households now own a streaming...
HVAC Dealers Sold 16% of Smart Thermostats in 2017
Parks Associates found that 16% of U.S. broadband households that bought a smart thermostat in 2017 purchased it as part of a new HVAC system through an HVAC dealer.Other findings:57% of smart thermostats were self-installed in 2017.4% of smart thermostat buyers...
Cable Prices Plateau After Years of Increases
Cable prices have been rapidly increasing for more than 10 years. In 2017, customers with pay TV or satellite service saw a 3% increase in cable bill prices. Since then, customers paid an average of $107 per month, reflecting a less than 1% increase.This drop is...
Viewers Who Watch Game Videos Subscribe to More SVOD Services
Nielsen Total Audience Report r Research Center: Broadband Cellular Consumer Home Health IoT OTT/Video Security Smart Home SMB WiFi/Home Networking
Consumers More Likely to Recommend Online Pay-TV Over Traditional
As traditional pay-TV’s net promoter score (NPS) dropped slightly in 3Q 2018, new research from Parks Associates found that consumers are more likely to recommend online pay-TV over traditional pay-TV services.Factors that influenced US broadband households to switch,...